Serenity guests
A dependable backup when onsite boats are booked, one planning flow, clearer preparation, and—if approved—a premium dock-handoff option.
Discussion draft · no commitments impliedFour wins.
A Serenity × What’s Up Dock? pilot
Four wins.
One better lake day.
Serenity sends qualified, prepared guests and measurable completed rentals. What’s Up Dock? supplies real availability, a meaningful guest benefit, and—if approved—a tightly controlled delivery pilot.
Designed around shared value
Everyone should leave with more.
The relationship works only if the guest experience improves first and the economics remain transparent to every participant.
Steve & Connie
Happier guests, fewer availability dead ends, reciprocal lodging demand, and less pressure to own excess peak-season inventory.
Chris & Hollie
A measurable concierge layer that earns only when it creates verified value, while revealing the experiences guests actually want.
What’s Up Dock?
Qualified incremental rentals, better off-peak utilization, more add-on and ship-store spend, and prepared guests who need less desk time.
Prove the small thing before scaling the big one
A practical three-phase path.
Overflow rental bridge
When Serenity’s boats are unavailable, match guests to the right marina craft by date, capacity, and activity—then measure the completed business created.
Low operational lift · Ready for partner rulesLake Day Ready
Bundle pre-arrival guidance, waiver reminders, small-child PFD checks, optional gear, ship-store provisions, and a guest itinerary into one calm handoff.
Improves guest readiness and ancillary spendDock-to-dock handoff
Test limited, employee-operated water delivery with approved boats, times, docks, custody photos, weather cutoffs, and insurer-reviewed procedures.
Requires written marina, safety, and insurance approval01Serenity referral handoffFirst-party click ID
02Guest explores and continuesIntent + outbound event
03Marina confirms the bookingWebhook or reconciled export needed
04Rental completesCommission becomes eligible
05Ledger approves the creditAuditable, no duplicates
A system that knows what it knows
Clicks are visible now. Revenue needs a receipt.
This site issues a durable referral ID, records the guest’s non-personal planning intent, and logs the handoff to the marina. A browser click alone cannot prove a paid or completed rental on a separate checkout domain.
- Preferred: the booking provider returns our click ID in a signed status callback.
- Pilot fallback: a unique Serenity referral code plus scheduled booking and refund exports.
- Commission is created only from provider-confirmed eligible revenue—not browser claims.
- Cancellations, credits, refunds, and chargebacks create auditable ledger adjustments.
Proposed starting rate10%
1,000 basis points on eligible completed rental revenue.
Configurable by affiliate, offer, and effective date. Every conversion keeps the exact rate and rule that produced it, even if future terms change.Simple enough to explain, exact enough to audit
Pay for completed value.
The suggested basis is the final boat-rental subtotal after discounts. Taxes, fuel, gratuities, refundable deposits, payment fees, and—unless specifically negotiated—damage waivers and delivery fees stay outside the commission base.
Completed base rentalPartner-verified bookingTax & fuel excludedDeposits excludedRefunds reversedRate snapshotted in ledger
The smallest useful next step
Run one tracked overflow-booking pilot.
Agree on one guest benefit, one referral method, the eligible revenue definition, and a short reconciliation cadence. Review the first completed rentals together before expanding the program.